Cookie Policy
Your privacy is important to us at True and Pure. As a hair product brand specializing in cruelty-free, vegan, gluten-free, paraben and sulfate-free hair extension products suitable for all skin types, we are committed to protecting your personal information. Our website, www.trueandpure.com, is operated by True and Pure, LLC (“True and Pure,” “we,” or “us”).
This Cookie Policy is designed to provide clear and accessible information to users of our website about the use of cookies and similar technologies by true and pure, including why they are used and the choices available to you through your cookie settings.
Unless otherwise defined in this Cookie Policy, capitalized terms used here have the same meaning as in our Privacy Policy.
what are cookies and similar technologies?
Cookies are small data files that are downloaded to your device when you visit a website or use an application. They play a crucial role in enhancing your online experience by remembering your preferences, providing personalized content, helping you navigate efficiently, and enabling certain features. When you revisit the website or another website that recognizes the cookie, it sends the stored information back to the site.
If you wish to learn more about cookies, their functions, and how to manage them, you can visit websites such as www.allaboutcookies.org or www.youronlinechoices.eu. These resources provide comprehensive information and guidance on cookies and online privacy.
In addition to cookies, True and Pure may use similar technologies such as pixel tags, mobile device identifiers, web beacons, and server logs. These technologies serve various purposes, including understanding how you use the website, providing personalized advertisements based on your interests, and analysing email engagement.
Pixel tags, also known as web beacons, are small transparent graphic images placed on web pages or in emails. They work in conjunction with cookies and collect data such as your IP address, the time you viewed a page or email, and the device you were using. This information helps us assess the effectiveness and engagement of our emails, including delivery rates, open rates, and click-through rates.
It’s important to note that the use of these technologies is governed by True and Pure’s privacy policy and any applicable laws or regulations related to data privacy and protection.
what types of cookies does true and pure use?
There are different types of cookies, here are the different types of cookies used on the True and Pure website.
- Strictly Necessary Cookies: These cookies are essential for the functioning of the website and enable you to access secure areas, use the shopping cart, and utilize e-billing services.
- Performance Cookies: These cookies help in analysing and understanding how visitors navigate the website. They provide anonymous information about visitor numbers, page views, and user interactions, which helps improve the overall performance and usability of the website.
- Functionality Cookies: These cookies allow the website to recognize you when you return and personalize the content for you. They can remember your preferences, such as language choice or region, and greet you by name.
- Targeting Cookies: These cookies track your visit to the website, the pages you have visited, and the links you have followed. The information collected is used to tailor the website’s content and advertising to better match your interests. This information may also be shared with third parties for the purpose of targeted advertising. Additionally, the website may use cookies set by social sites, like the Facebook “like” button, which enable you to share and engage with content on social media platforms. Allowing these cookies may result in social sites tracking your browser activity to create a profile of your interests.
It’s important to note that you have the option to manage your cookie preferences through the website’s cookie settings or browser settings. You can choose to accept or decline certain types of cookies based on your preference.
interests.
How does true and pure use cookies?
Understanding User Behaviour: Cookies, web beacons, and similar technologies are used to analyse user behaviour on the True and Pure website. This helps in tracking user visits, understanding user profiles, and improving the website experience.
Personalization and Convenience: Cookies are used to personalize the website experience, such as keeping users signed in or providing services that require the use of cookies, like online shopping carts.
- Measurement and Optimization: These technologies are used to measure the effectiveness of online advertising, track email interactions, and optimize the email experience for users.
- Data Analysis and Segmentation: True and Pure may analyse user information, including location, requested products/services, age, IP address, and URLs visited, to generate statistics, develop marketing plans, and improve services, products, and content. Aggregate and de-identified information may be shared with licensees and partner.
- Tailored Advertising: Cookies may be used for tailored advertising purposes, including contextual and behavioural advertising. Information about user interests, demographics, and geography may be used to provide personalized ads on third-party sites, including social media platforms.
- Cross-Device Matching: True and Pure may match browsing activity across different devices to ensure personalized advertising. This involves sharing information with technology partners to identify browsers and devices used by the same person.
- Third-Party Websites and Social Sites: When using social sites or interacting with other websites through the True and Pure website, those platforms may also use cookies and similar technologies for their own purposes.
- Opting Out of Non-Essential Cookies: Users have the option to manage their cookie preferences and opt out of non-essential cookies by following the instructions provided.
It’s important to note that California residents may have additional rights regarding the use of cookies and the sharing of cookie-related information, as outlined in the privacy policy.
How to manage your cookies preferences and opt out of cookies.
To manage your cookie preferences and opt out of cookies on your browser and mobile device, True and Pure provides the following options.
- Accept or Reject Cookies: You can accept or reject all cookies that are not strictly necessary for the website to function. This option allows you to customize your cookie settings according to your preferences.
- Cookie Preference Centre: True and Pure offers a Cookie Preference Centre where you can manage your cookie settings and make choices regarding the types of cookies you wish to allow. This centre may provide options to enable or disable specific categories of cookies.
Please note that blocking or disabling certain cookies may affect the functionality and features of the website. Some services and personalization technologies may not work properly, and certain content or products may not be as relevant to your interests. Clearing all cookies from your browser may also delete your stored preferences, including cookie acceptance settings.
To access the Cookie Preference Centre and manage your cookie settings, you can click on the “Set My Cookie Choices” or similar link provided on the website.
It’s important to review the available options and choose the settings that align with your preferences and requirements.
To manage your cookie preferences and adjust settings on your browser, you can follow these general steps:
- Google Chrome: Visit the following link for instructions on managing cookies in Google Chrome: : Google Chrome – Manage cookies
- Mozilla Firefox: Visit the following link for instructions on managing cookies in Mozilla Firefox: Mozilla Firefox – Delete browsing, search, and download history
- Microsoft Edge: Visit the following link for instructions on managing cookies in Microsoft Edge: Microsoft Edge – Browsing data and privacy
- Microsoft Internet Explorer: Visit the following link for instructions on managing cookies in Internet Explorer: Microsoft Internet Explorer – Delete cookie files
- Apple Safari: Visit the following link for instructions on managing cookies in Apple Safari: Apple Safari – Manage cookies and website data
- Opera: Visit the following link for instructions on managing cookies in Opera: Opera – Help and support
Additionally, some browsers like Google Chrome and Mozilla Firefox offer an “incognito” mode, which limits the amount of data stored and automatically deletes persistent cookies once you finish your browsing session.
Please note that disabling or blocking cookies may impact the functionality and features of the True and Pure website. Certain services and opt-outs that rely on cookies, such as web analytics, may be affected. It’s important to consider the implications before making changes to your browser settings.
Existing cookies
To clear existing cookies that have been placed on your browser, you can follow these general steps:
- Clearing Cookies: Depending on your browser, you can usually find the option to clear cookies within the browser’s settings or privacy options. Look for a section related to browsing history or privacy settings and ensure that the option to delete or clear cookies is selected. This will remove all previously stored cookies.
- Web Beacons: If you want to prevent the use of web beacons in emails, you can set your email account to display emails as text only. Please note that this may affect the appearance and functionality of the emails you receive. Refer to the “help” section of your email client for specific instructions on how to set emails to display as text only.
- Unsubscribing: If you wish to remove yourself from True and Pure’s mailing list, you can click on the “unsubscribe” link found at the bottom of any email you receive from them. This link is typically provided in emails to allow recipients to opt out of future communications. Alternatively, you can contact True and Pure directly using the contact details provided in the “How do I contact True and Pure?” section.
Please note that the specific steps for clearing cookies and managing email settings may vary depending on the browser and email client you are using. It’s recommended to consult the help documentation or support resources specific to your browser and email client for more detailed instructions.
Does this policy ever change?
True and Pure acknowledges the importance of keeping you informed about any updates or modifications to the cookie policy. When there are changes to the policy, True and Pure will take appropriate measures to notify you, considering the significance of the changes made. This may include posting a new policy with the updated “last modified” date at the top of the page or sending the revised policy to you via email if appropriate. In cases where applicable data protection laws require your consent for material policy changes, True and Pure will obtain your consent accordingly. It is recommended to regularly check the cookie policy to stay informed about any updates. The date of the most recent version of the policy will be indicated at the top of the page.
How do I contact true and pure?
if you have any questions regarding our policy or how we handle your information, please contact us:
- Via email support@trueandpure.com
